Since 95% of today’s car sales are made at the dealership, you might be underestimating the importance of online marketing. But statistics on consumer trends actually show that search is the first place that people go when beginning their buyer’s journey- so you want to make sure that your website is ranking up top.

The automobile industry is incredibly competitive, and in such a saturated market, you want to make sure that you’re standing out from the crowd. Buying, renting or repairing a car is an expensive business, and one it’s important that your company comes across as trustworthy.

With research showing that 97% of people scout for a car dealership online to find the best place to go, you need to make sure that you have some killer marketing strategies in place. Here are some tips for driving more sales through online marketing:

Allow For Customer Reviews

Since people are likely to be paying a great deal of money to your company, it’s important that they have trust in you. Any business can talk about how great they are, but often, what works best is some raw, honest reviews from your everyday customer.

In fact, if what you’re selling is to a good, high standard, then reviews are probably one of the best marketing techniques you can implement. Since customers have no ties to the business, they can be relied on to give completely honest feedback.

Reviews aren’t just for Trustpilot and Yelp. Your social media accounts are also a place for people to leave comments about their experience- so make sure you’re giving them something to rave about.

Get Yourself Seen On Google

There are so many techniques you can use to rank higher on search engines, so if you’re not clued up on SEO (search engine optimisation) then it’s worth doing some research or taking a course.

Google is the UK’s most popular search engine, and since people don’t often scroll to the bottom of a page let alone click through to the next one, it’s essential that your website is ranking highly. An effective Google Ads strategy is a great way to do so, and you should also make sure that you’re using effective keywords.

If you don’t know the first thing about SEO, then you’ll probably benefit from taking on a digital marketing agency that specialises in this type of thing. Agencies like Vine Digital have decades of experience in digital marketing, and will help your business grow by ensuring that you’re being seen by all the right people. Since they’re SEO experts, they have all the skills needed to get your business ranking high on Google. For more information, see here:

Promote Unique Offers

People love the idea that they’re getting a good deal, and when it comes to making a decision on a dealership, the cheaper option is always going to be preferable.

You could also consider deals that appeal to the customer in the long run, such as free oil changes for the first two years or a discount on certain car products for all those who have purchased a car with you. These type of deals are great for creating a sense of urgency and increasing the speed of your sales.