As a new business, you won’t have any previous customers, especially not loyal ones, which means that your marketing will determine what your company looks like in the eyes of the public. However, while most guides focus on specific techniques that you should be using, not a lot of them give you advice on how to run your marketing campaign in general. Understanding important marketing concepts, learning what the most dangerous misconceptions are and knowing how to tell if you’re on the right track are all incredibly important factors of your success. Here are four tips to help you figure this out.

  • Omnipresent doesn’t mean everywhere equally distributed

The first mistake that a lot of marketers make is believing that they need to become omnipresent. You see, in 2019, a business needs to have a website, a blog, as well as profiles on all the major social networks. We’re talking about Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, LinkedIn as well as several other platforms. Still, you don’t have to invest in all of them equally. If the majority of your audience is on Instagram on a daily basis, yet, they seldom ever use Pinterest, it’s quite obvious which of these two networks deserves more attention. To know this for sure, nonetheless, you need to know the needs of your audience and understand their online preferences.

  • Old-school marketing is not dead

The biggest misconception that a lot of small business owners have is that old-school marketing can’t yield a positive ROI. They believe is that, for this to work, you need to have such a volume of promotional materials that they have no funds for. Keep in mind, nonetheless, that TV, radio and newspaper ads are cheaper than they ever were before. With so many printing services out there, you can get your promotional materials printed for just a fraction of the price that you would have to pay just a couple of decades (even years) ago. Also, you can combine signs and billboards with street art and guerilla marketing in order to make a unique approach and give your brand a unique stamp.

  • A quality website speaks volumes about your business

The next thing you need to understand is the fact that the first impulse of a potential customer in 2019 is to check out your website before making a purchase. This means that they’ll base their opinion of your business on how your website performs. Lags or too long response time will make it so that your business is seen as inefficient or unreliable. On the other hand, high responsiveness (across all devices) and sleek design will testify about a business that works like well-oiled machinery. The biggest problem here lies in the fact that a well-made website isn’t cheap, yet, a lot of first-time entrepreneurs are reluctant to make any serious investment in this field. This, however, is so important that it’s even worth checking out your options for cash loans in NZ or the UK.

  • Set measurable goals

Lastly, the only way to see if your marketing campaign is working is to set some measurable goals to track it with. First of all, you need to know how much money you’re paying to convert a single person. This is a metric known as cost-per-conversion and it’s measured with a simple equation. First, you take all your investment in marketing and divide it with the number of people you’ve successfully converted. Then, you measure it up against the industry average and see where you stand. Also, your goals need to have a time-stamp. You need to know how many customers, how much revenue and how much exposure you should have in a certain amount of time/by a certain point in the future. Only this way you’ll be able to tell if your marketing is working or not.

Conclusion

Being aware of all of these factors before launching can make your job so much easier. This is due to the fact that it’s easier to lay a healthy foundation to your marketing than try to integrate essential elements that you’ve overlooked later on.