In simple terms, Search Engine Optimisation is making sure that your website is visible to your target audience: visible within the search engines. A website which receives organic traffic in large quantities will rank highly on search solutions such as Google.
It has been proven that a site which consistently ranks highly on search will have more visitors to their site and therefore the potential for more leads and sales than those higher down Google’s pages. There are digital agencies that can help build your online presence with relevant SEO in mind.
The chances or your company appearing in the highest search results will increase when using keywords and key phrases in your content. Research is needed to find out which keywords are right for your site and audience, this is where we as a digital marketing consultant would be happy to assist.
Research requires thought on the keywords that relate to your company, products, services and customer needs. These keywords have to carefully and naturally placed to ensure that Google picks up on them and does not consider them spam!
Google and other search engines, rank search results based on the relevance of content so we can help ensure that your website content is closely matched to the search terms your target audience are likely to use.
It can be a constant battle to get yourself to the top of search results however, with so many new websites becoming competition every day. That’s why it is most cost effective to invest in the professional services of a digital consultant that will help you to achieve fast but long lasting results.
When you are finding it hard to get traffic, we can create a search engine optimisation plan that suits your business and customer needs.
So how can you improve SEO? There are lots of ways in which you can help increase your online presence so that your business appears on page one of Google and other popular search engines.
Article submission has been proven to be one of the best ways. Articles submitted on your website, on blogs, and article submission sites to name a few containing your keywords will help significantly. Remember that you can never have too much content; in fact the more content you have the better to keep your content fresh.
Don’t be afraid to have a chat with a digital agency about your SEO requirements whether that be changing your website to include more SEO friendly or full optimising the structure of your web pages.
There are plenty that pride themselves on being approachable, friendly and skilled in all aspects of web design, development and SEO. No challenge to too big or small for a digital marketing consultant. Having helped a large amount of companies expand with the help of digital marketing, they can work closely with you, holding your hand every step of the way.