The internet is used for a wide range of reasons and it makes sense to market yourself on it.  The chances are your potential customers are using the web.  There are a number of ways in which you can develop a marketing strategy including blog submissions and link building.

Social Media Marketing has become a huge part of SEO (Search Engine Optimisation) as this type of digital marketing contributes to the success of a business’s rankings on search engines such as Google.

There are a number of ways in which you can improve your visibility on search engines and we look at some of the most popular with the help of a qualified digital marketing consultant.

Link Building

Websites such as Digg, Squidoo and Stumbleupon are great in order to promote your content over the World Wide Web.  Facebook and Linkedin are also great to build a community and provide links to your content allowing people to comment and forward to other people that may find the content of interest.

The job of SEO is to ensure the keywords you choose are relevant to you.  What are keywords?  These will be common words that people use to search for websites of interest in search engines.

So for example if you are a plumbers based in London, many people looking for a plumber will type in “Plumber London” in popular search engines.  To ensure you get included in the search your content needs to include these key words.  Bear in mind that the more people that click on your website it will hopefully gain popularity and increase up the rankings.

The aim of all businesses is to be on page one of Google.  This can be very difficult to achieve by yourself there is a digital marketing consultant that has the experience and expertise to help you achieve fantastic results.

Blog Submissions

Popular with many companies, and is not surprising why.  This is your chance to considerably boost your SEO efforts.  The efforts you put in certainly has its benefits.

Quality Links

One aspect of increasing your search engine rankings is to have traffic bought to your website from different angles.  And how can you do this?  Organic links from other websites will bring a lot of traffic to your site.

These should be organic and not bought.  The best way to achieve this is to get other websites that are of relevance to your business to accept guest blogs.  These blogs will contain links to your own website.

Video Promotion

Visuals are one of the best marketing methods.  In fact people are more likely to remember a video than a series of texts and talk about it with their friends and family.  A video gets the best results if it is catchy and rememberable.

YouTube is the second biggest search engine after Google and creates a new dimension to marketing your products and services.  Not only will video help to rank your website higher but brings targeted audience to your site.  What are you waiting for?  Video is the future!

Picture Promotion

Very similar to video promotion!  The major difference here is people are viewing pictures of your products or services instead of video.